The year 2012 is coming to an end soon and it is time to take stock of what it has brought us: an endless list of innovations at Google AdWords. There are so many and so important, that I decided to select what I think are the top 5 innovations from a list of the 10 most important innovations in
In the global playing field of online advertisement, and more specifically into search engines, anyone can verify that the presence of some countries is firmer than others’. In the past it was just a matter of common sense to figure out which countries were on top, but right now, that certainty is
The cybernetic revolution has come to the polls. A study by Burst Media confirms that election campaigns are making their way into the fabulous world of the internet. Results show that about 27% of US voters obtain their information about candidates from the web. They also point to different
Since 1973, every 5th of June we celebrate World Environment Day, to commemorate the first United Nations Conference on the Environment, held in Stockholm in 1972. Every year since then, a host country sets a theme for the World Day, and this year, our favourite South American giant, Brazil, sets
Since 1985, May 9 is celebrated as Europe Day in order to commemorate the energy that brought about the creation of the first European Community, the one devoted to coal and steel. This is a special day that is hardly noticed, no great festivities are held, and not many people seem to want to give
Expenditure in the search market through mobile devices rose by 250 % during 2012 first quarter, as compared with 2011. However, total growth of the search market is relatively low in the UK, when compared with the US (2 % vs. 16 %), probably due to the slow economic recovery Europe is undergoing.
According to an eMarketer study that analyzes the search engines market in the USA, the expenditure oriented towards search engines will continue to grow in 2012. A 27% increase is expected, from $15,36 billions in 2011 to an estimated $19,51 billions in 2012. This increase will continue at a more
A lot of water has passed under the bridge in the advertising field since I started at Google in that distant year of 2006. The period of time I was starting then was much more than just another new responsibility in my professional career. I was immersing myself into a fascinating undertaking
